"I have often said I wish I would invented blue jeans.The most spectacular, the most practical, the most relaxed and the most nonchalant.They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes." Yves Saint Laurent
A statement strong enough to intrigue Indra Kaffemanaite, the creative force behind Balossa white shirt.
"I would say the same for the white shirt - the most practical, easy, sexy, spectacular and relaxed cloth. Brilliant piece of clothing that has been re-done and brought back in many concepts but has never given up to amaze me."
Professionalism, innovation, experimentation, attention to detail, the personalization of the Balossa brand and the transfer of the Balossa culture to every single garment created by designer Indra Kaffemanaite, formed from the tradition and the culture of beauty.
These are the characteristics of a fascinating and successful theory in the domestic and international market that builds the Balossa product, a process constructed simply on the men's white shirt. The innovation of the white shirt is an ever-evolving project of the company (founded in 2014) which has led to the result of a dry, comfortable silhouette with sensual and glamorous hints, with the transformation and evolutionary process of dissecting the male shirt, a process of adapting the style of the brand that pushes the idea of Made in Italy - not only through the material - but above all through the value of originality, exclusivity, non-repetitive, perfect asymmetry, where male and female meet and collide, for lengths and contrasts, shapes and proportions, harmonizing the unexpected with trademark Balossa elegance.
Balossa officially opened the web page with the fashion show in Lugano on August 16, 2014, debuting later at the WHITE Fashion Trade Show in Milan February 2015. During the September White Edition, the Balossa brand was awarded the prestigious Inside White Award for Best Emerging Brand, presented to Indra Kaffemanaite, creator and founder of Balossa, by designer Izumi Ogino (Maison Preview) who shares Indra's appreciation for the cuts and volumes of the collection, in addition to the mix between Italian and Japanese moods.
After three years the company has about two hundred retailers worldwide, and can be found in Italy, Spain, Germany, the UK, France, Switzerland, Greece, the USA, Russia, China, Japan, Australia, Kuwait, Egypt , Saudi Arabia, Lebanon, and the United Arab Emirates.
Indra Kaffemanaite born and bred in Lithuania during the years of Soviet Union. When communism was in scarcity and lack of any choice of clothing, and more so fashion this ambitious 17 years old Lithuanian girl already knew she wanted to know the craft of dress making. Waiting for her father to bring the next "Burda" magazine from the "modern" West Germany so she can make the next trendy pattern into a fashion piece. Developing her skills and natural talent she started making clothes for Russian clients and by her twenties she was already making money out of her craft.
With that clear notion on her mind of a different life Indra moved to Italy for a new beginning. Travelling for years and experiencing a variety of ventures, she always knew that her dream wont simply vanish. "Better late than never" - she would say smiling at life's mysterious ways. She went to one of the best know fashion schools in 2005 - Carlo Secoli, Milan, well known as the best academy for pattern making. An year in Fashion Service working out samples for the biggest fashion names like Iceberg, Maurizio Pecoraro, Giambattista Valli and many more. With that added to her resume and the genuine talent acknowledged, transformed the young Lithuanian into a proffesional designer.